The story of Frida & Blu begins 15 years ago in Melbourne, Australia. Heidy and Fitrika, two women with vastly different backgrounds, met in 2006 and forged an instantaneous bond. Heidy was born and raised in Peru and Fitrika in Indonesia, educated in Australia with a career in investment banking in London.
The two women shared passion for their ancestral histories, traditions, and love for travel. During the global pandemic, Fitrika and Heidy reconnected again and began to discuss the inequitable way the crisis impacted communities in Indonesia
Frida & Blu International head-quarter in Point Lonsdale, a coastal town near Melbourne, and Frida & Blu Peru located in Lima are set up to provide economic opportunity and growth to these communities by providing them with support and visibility in a meaningful and impactful way.